Motor Scooter Vespa

by Stefano Senise

Title

Motor Scooter Vespa

Artist

Stefano Senise

Medium

Photograph - Photo - Digital Art

Description

Italian vintage scooter in Rome, Lazio Italy

The Vespa is one of Italy's most iconic designs, instantly recognisable; it is an enduring symbol of the country's inventiveness in the post war years.

Piaggio sold some 2,500 Vespas in 1947, over 10,000 in 1948, 20,000 in 1949, and over 60,000 in 1950.
The biggest sales promo ever was Hollywood. In 1952, Audrey Hepburn side-saddled Gregory Peck's Vespa in the feature film Roman Holiday for a ride through Rome, resulting in over 100,000 sales. In 1956, John Wayne dismounted his horse in favor of the two-wheeler to originally get between takes on sets.as well as Marlon Brando, Dean Martin, and the entertainer Abbe Lane had become Vespa owners. William Wyler filmed Ben Hur in Rome in 1959, allowing Charlton Heston to abandon horse and chariot between takes to take a spin on the Vespa.


Featured in:
Art From The Past With Human Touch
All Fine Artwork
Nikon Full Frame Cameras

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Uploaded

February 21st, 2014

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